Apr 7, 2022
Sugar23 & Random House Partner To Launch Co-Branded Publishing Imprint Sugar23 Books
Random House, a division of Penguin Random House, has partnered with the management and creative content platform Sugar23 to establish the co-branded publishing imprint, Sugar23 Books.
The new imprint will publish culturally relevant works of fiction and nonfiction by provocative and original voices, sharing stories that lend themselves to amplification across different creative forms and platforms. The Sugar23 Books/Random House partnership will offer authors deep editorial and content development expertise, supported by Sugar23’s in-house production, experiential and branding resources, as well as Random House’s dedicated consumer insights, metadata, and integrated publicity and marketing teams.
Sugar23 will be actively involved in all aspects of the imprint’s publishing operations, from book acquisitions to the development of brand partnerships and innovative marketing strategies, including immersive live events. Sugar23 Books will be overseen by Sugar23 founder and CEO Michael Sugar and Editorial Director of Books Angela Ledgerwood, who will partner with imprint publishing teams across the Random House division on acquisition and book publication strategy, leveraging Sugar23’s unique set of relationships and resources in the media and entertainment world. Kevin Doughten, Vice President and Executive Editor of Penguin Random House subsidiary Crown, will take on expanded responsibilities, continuing to acquire for Crown, while serving in a dual capacity as Nonfiction Editorial Director for Sugar23 Books.