teaming up with experiential firm Blue Revolver

Terms of the investment were not disclosed. Principals in the deal told Deadline it is intended to help deliver more multi-faceted and immersive offerings as the media and entertainment industry emerges from the long shadow of Covid-19.

“It has become clear that a growing audience, especially in younger age ranges, really values experience,” Sugar told Deadline in an interview.

Sugar23 was founded in 2017 by Michael Sugar, who is known as an Academy Award-winning producer and talent manager with credits including 

. The company’s activities span content creation, books, podcasts and e-gaming, with projects including 

, works with clients such as Netflix, Disney, Nike, AT&T, Disney, Apple/Beats and Live Nation, specializing in activating the five human senses. Its recent projects for Netflix have included creating a setting tied to the premiere last spring of animated film 

, an experience featuring actual robots interacting with guests.

“We want to create joy through these one-of-a-kind experiences,” McAlister said. In emphasizing multi-sensory approaches, she noted food can often be a critical element, especially when it is not just added on the side but made a thematic centerpiece.

A little more than a year after teaming up with experiential firm Blue Revolver on technology for virtual events, Michael Sugar’s Sugar23 has bought a stake in the company.

Sugar23 Takes Stake In Experiential Firm Blue Revolver

, the management and creative platform from Oscar winner Michael Sugar, to launch a joint scripted division focused on developing and producing scripted projects for film and TV.

For the Emmy-winning documentary and immersive division of global media brand Time, the partnership marks a first major push into the scripted space.

In developing new projects with Sugar23, Time Studios will draw on Time’s archive of exclusive content from the last 98 years, as well as its trusted journalism, which reaches an audience of more than 100 million people around the world. Sugar23 exec Kaveh Veyssi will oversee projects under the umbrella of the new partnership, in the role of VP of Film & TV, Time Studios.

“At TIME Studios, truth-based storytelling that moves the world sits at the heart of our creative drive,” said Time Studios’ President, Ian Orefice. “There are no better partners than Michael, Kaveh and Sugar23 to launch this important next chapter of TIME Studios as we further that mission now with world-class scripted content.”

“TIME is an iconic and global brand and has already become a true force in unscripted documentary and television,” added Sugar. “We are immensely proud to announce our partnership with TIME Studios, Ian Orefice, and his incredible team at TIME as we aim to continue to bring impactful, entertaining stories to the mainstream, together.”

Time Studios and Sugar23 currently have a pair of scripted projects in development. Jon Wertheim and Jeff Pearlman will pen the first, which looks to spotlight the heroes that emerged from the tragic events at Sandy Hook, as well as the resilience of the human spirit. The second will examine the now-infamous container ship known as The Ever Given, and the chaos that unfolded, when it ran aground in the Suez Canal.

Time Studios has partnered with Sugar23, the management and creative platform from Oscar winner Michael Sugar, to launch a joint scripted division focused on developing and producing scripted projects for film and TV.

Time Studios & Sugar23 Team To Launch Scripted Division

, an imprint of HarperCollins Publishers, has acquired North American rights to 

 the first book by award-winning screenwriter and playwright 

. The book, part of collaboration with the publishing arm of Michael Sugar’s 

“We’ve been huge fans of Abi’s from afar for a long time so it’s a great honor to help publish her first book,” said Sugar23’s Michael Sugar and Angela Ledgerwood, editorial director of Sugar23 Books. “We were enthralled by Abi’s story from page one of her manuscript and couldn’t quite believe how beautifully she managed to transform the story of her husband’s illness—and her own—into a galvanizing reminder of how to live and love fully.” Ledgerwood will oversee the publication of 

 is about an ordinary day that marks the end of ordinary life. When Abi found Jacob

her partner of eighteen years and father to their children, lying on the bathroom floor, it was clear that something was very wrong. He was rushed to hospital and, while the medical teams tried to work out what had caused his collapse, he was put into a coma. It was only when he came out of the coma, several months later, that it became clear that Jacob would never be the person he used to be.

Mariner Books, an imprint of HarperCollins Publishers, has acquired North American rights to 

 the first book by award-winning screenwriter and playwright Abi Morgan. The book, part of collaboration with the publishing arm of Michael Sugar’s Sugar23, is set to be published June 2022.

Sugar23 and Mariner Books Partner To Publish Abi Morgan’s Book ‘This Is Not A Pity Memoir’

TIME Studios, Trevor Noah‘s Day Zero Productions, 

 and P&G Studios are teaming on the new docuseries 

, which explores the rapidly shifting developments across our culture that are promising to reshape our world.

So much seems at stake right now: voting rights, civil rights, human rights, healthcare, even American democracy. Developments across our culture are rapidly leading to multiple critical moments with the potential to inevitably create the distinct delineation between before and after. Executive produced by Noah, the watershed series of documentaries will examine these developments, dissecting how we got here, and how we navigate the road forward.

“I am excited to be working with TIME Studios, Sugar23 and P&G Studios on this important documentary series during one of the most fascinating and challenging periods in modern history. I hope these documentaries will act as a mirror to our society and showcase our resiliency while providing hope for the path ahead,” said Noah.

Michael Sugar, Ashley Zalta and David Hillman of Sugar23; Ian Orefice and Alexa Conway of TIME Studios; and Noah and Haroon Saleem of Day Zero Productions are executive producers. Executive Ashley Dizon is overseeing the project on behalf of Day Zero Productions. For P&G Studios, the executive producers overseeing the project are Carrie Rathod, Marc Pritchard and Kimberly Doebereiner. Norman Aladjem, Derek Van Pelt and Sanaz Yamin of Mainstay Entertainment will also serve as executive producers.

TIME Studios, Trevor Noah‘s Day Zero Productions, Sugar23 and P&G Studios are teaming on the new docuseries 

Latest

Sugar23 Takes Stake In Experiential Firm Blue Revolver

Time Studios & Sugar23 Team To Launch Scripted Division

Sugar23 and Mariner Books Partner To Publish Abi Morgan’s Book ‘This Is Not A Pity Memoir’

Trevor Noah Teams With Sugar23, TIME Studios And P&G Studios On New Documentary Series ‘Tipping Point’