Founded in 2017 by Academy Award®-winning manager-producer Michael Sugar, Sugar23 is a multimedia production and talent management company with a mission to impact culture through entertainment. With world-class executives across scripted and unscripted television, film, and podcasts, Sugar23 creates original, premium content for global distribution platforms. CEO Michael Sugar has led acclaimed projects such as Spotlight, The Knick, The OA, Maniac, 13 Reasons Why, and many more.

Sugar23 has leveraged this exceptional entertainment pedigree to pioneer a new relationship between brands and Hollywood. This approach fosters collaboration on premium entertainment projects, merging storytelling and brand strategy. As a showcase for the model, the company debuted a forum called The Way Upfronts™, where A-list producers and talent directly shared projects with 100+ top brands, resulting in new and groundbreaking TV & film partnerships.