For the first time in its 80 years of existence, the non-profit Ad Council is branching beyond its impactful public service spots into long form storytelling. The Ad Council has formed Ad Council Entertainment in partnership with Sugar23, the media company founded by Michael Sugar, producer of Spotlight and 13 Reasons Why.

The Oscar-winning producer, talent manager, and cofounder of Sugar23 talks about a new model for brands to become full-fledged creators of long-form film and TV programming.

Preeminent management and production company Sugar23 has hired James Crane as Director of Business Development. 

Exclusive: The new joint venture plans to co-finance over $100 million in production with its brand partners over three years

Sugar23, launched by Oscar-winning producer Michael Sugar, is partnering with Starbucks on the studio.

In early May, sandwiched between the NewFronts and the traditional broadcast (and now streaming) upfronts, a new showcase for pitches to major advertisers will make its debut.

Host committee includes Scarlett Johansson, John Legend, Tom Brady, Elizabeth Banks and Steven Soderbergh

Don’t waste time wishing you were Mattel. Any company can build an entertainment empire. Here’s how.

Anheuser-Busch is building an entertainment division, Insider has learned, the latest big marketer to turn to Hollywood to reach consumers who are increasingly glued to ad-free streaming services.