The Professional Fighters League and Sugar23 have partnered together on a new studio. The partnership will focus on two main areas — producing mixed martial arts (MMA) content that will not air live, as well as creating entertainment opportunities for the league’s star fighters.
The new content collaboration will include both long and short-form content, designed to be featured on various media platforms.
Sugar23 will also develop and foster opportunities for fighters to appear in entertainment projects and will lead efforts with PFL Studios to create and field opportunities to develop and monetize the profiles and personal brands of these athletes.
More at Variety.